Arthur Pait, President of AVI USA, discusses strategy, price and performance with TMCnet.com.
"Product value has always been the focus of [AVer]. The budget is tight in today's economy and not everyone can afford $10,000 for a room based videoconferencing system. If you make it around $3,000, a lot of companies can start using room based video conferencing to cut down on travel and improve productivity.

We also don't just want to emphasize just on price. You want to sell a quality product and have the service behind it. AVer offers an unheard of 2-year standard warranty along with an Advanced Replacement Program. This kind of [customer] peace-of-mind strategy is what we believe will help us win in this [video conferencing] market."

Ted Pepping discusses AVer Information Inc's go-to-market strategy for video conferencing.
"Our go-to-market strategy for our [video conferencing] system is through our channel partners. We have built long-lasting relationships with a lot of national and regional partners that cover all of North America.

Our strategy is to make sure that customers have a partner next to them or close to them that they can buy from so that they can get local support. We also have a two prong approach by also providing support to our end-user customers along with our reseller partners."